Founder Members

Bhagwati-prasad-gupta
Ram-Kishore-Gupta
Kishori-lal-gupta

With the grate of his name “ASHOK” the brand has reached its utmost popularity in the home made spice segment although his generosity and self treate personality evoked the hearts of millions. His lovely touch gives the people a complete satisfy of self esteemed and fulfillment of needs.

Ram-kishore-gupta

Humble Beginning

It was Mahatma Gandhi’s dream to inculcate the spirit of enterprise through cottage industry movement. Following this dream Late Bhagwati Prasad Gupta, a strong follower of Gandhi, alongwith his brother Sri Kishori Lal Gupta founded Ashok Griha Udyog Kendra, on December 14, 1957.

 

In those days it was more of a nationalistic gesture than a business venture. And for Late Bhagwati Prasad Gupta, a prominent social activist, eminent philanthropist and founder of various educational and medical institutions like Omar Vaish Vidyalaya, Chacha Nehru Inter College, Majhawan, Dharmarth Bal Chikitsalaya, B.B.S. Chikitsalya, it was another additional towards his services to the nation.

 

Though Ashok Griha Udyog Kendra was started with the idea of supporting the national movement for self sufficiency, it soon grew into a full fledged business venture through the quality of its products. Today Ashok Griha Udyog Kendra has grown into a diversified group, promoting brands that are known for their superior quality and purity.

Milestone

1957

Laid foundation of Ashok Masale in butter paper packs of 50/100gms.

1962

Started hand packaging in card board boxes.
Launched india’s Ist formulation of sabji masala in 5g. pouch pack.

1971

Established latest plant & machine in industrial area of Dadanagar Kanpur(UP)

1982

Silver Jubilee celebrated and promoted on TV & Radio through out the country

Siler

1984

Fully Automatic Pouch Packing Machine from japan has been imported to meet e local demands.

Machine

1999

In a survey jointly conducted by I.M.R.B. & C.M.I.E. Ashok Masale was rated No. 1 in quality in india.

No.1-quality

2004

February

Rs. 5/- packs in Rasoi Range was introduced.

Rasoi

1959

Started packing in transparentpolythine pouch packaging.

1965

Sales crossed over 1 million rupees.

sales

1972

In UP first Agmark spices has been certified by govt. of India.

1983

Export to gulf countries, Introduced a complete range of 54 types of spices in basic and special spices segment.

Gulf-country

1997

Vip Garam Masala was Introduced.

vip-garam-masala

2002

Shahi Paneer Masala was introduced.

Sahi-paneer

2007

March

Golden Jubilee celebrated.

Awards & Certificates

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